Category: Featured

Since the effects of COVID19 began, we’ve asked you to turn up the gas on the value you’re giving to your patients. We’ve reiterated how important it is at this time to become an authority in the market, and keep your brand as on point as possible to build trust with potential new patients. We’ve helped you implement Social Media ‘ask me anything’ forums, virtual consults, Facebook messenger helplines – all in the bid to ensure your business remains at the forefront of your patients’ minds and you’re as prepared as possible to bounce back once restrictions are lifted. So what’s next? Many of your patients may well be homeschooling their children for the foreseeable. So why not use your Patient Management Software to distribute a little helping hand? We’ve developed a complete home-lesson for Early Years (3 – 5) called ‘Me and My Teeth’ that we’re gifting to you, to send out to your valuable patient list. You needn’t ask for anything in return – simply a kind and helpful gesture at this time.

Access The ‘Me and My Teeth’ Lesson PDF Now

Simply attach the resource to an email template in your PMS and send to all, or a selected list, of your patients! You never know who’s day might be made just that little bit easier by receiving a thoughtful gesture. We’re hoping to develop more of these for varying age groups over the coming weeks – but if this has got your cogs turning, feel free to get in touch to discuss your ideas!

You may have decided to temporarily close your practice to save resources, prevent the spread of COVID-19 and protect both your staff and patients. 

If so – you need to let your patients, and more importantly, prospective patients, know. 

It’s easily done. Simply follow these steps to ensure everyone knows where you’re at… at least for now. 

STEP 1: Simply spend 10 minutes writing a heartfelt explanation of your intentions to your patients, and add it as a closeable pop-up on the homepage of your website.  

Not only will you buffer the amount of “are you open?” enquiries you get, but you can also include details of what to do in an emergency, temporary contact details and possible dates of reopening. 

For example: 

STEP 2: Once you’ve written the copy for your pop-up – get it onto a blog post on your website. 

STEP 3: Use a snippet of the blog post, along with a matching photo or video and post them to your social media. 

REMEMBER: Do your hashtag research – make sure you’re falling into the correct search traffic. 

STEP 4: Use a link shortening tool, like Bitly.com, and place your Blog Post link into a broadcast email or text message to your current patients. 

Whilst all of our inboxes are being flooded with business info right now – if your update helps one patient, then it’s the right thing to do to send it out. 

Simply write a kind, empathetic and upbeat email to your patients, add the Blog link, and broadcast to all patients via your Patient Management Software. 

STEP 5: Adapt, alter and repeat. 

If your plans change, if the practice reopens, if Government guidelines allow us to shift our plans, simply rewrite and resend – following the steps above. 

Your patients value you. Show them that you value them too. Keep them up to date on how, when, and where to contact you should the need arise.

We wanted to end a somewhat challenging week on some promising and good news.Our message from the very beginning of this pandemic has been to keep calm, maintain your market space, and prepare to thrive when normality resumes.We know this can be difficult to envisage in the midst of chaos (we’re in the same boat as you too!), so we wanted to end this week with some success stories of household name businesses who have used times of austerity to prosper, which will hopefully inspire you to keep the end in sight.Together – we can do this. Main Takeaways from this email: Experiencing a negative situation can bring new innovation and ideas. Rejection is not the final outcome, let it be a lesson to keep going. Think outside of the box. Are you the first person to bring your idea/product/service to the table? If you are one of the first, don’t sit on the idea, act on it. Reaching new milestones comes at a price. With failure comes success. Don’t give up. —

In the midst of the 2008 recession, unemployment was at a high of 4,733,040, in France. In December 2008, Travis Kalanick and Garrett Camp couldn’t get a cab in Paris. That’s when the idea for Uber was born. It started as a simple idea: “What if you could request a ride from your phone?” In 2009, Uber launched in San Francisco and the 2 entrepreneurs developed a smartphone app that let people tap a button and get a ride. The first-ever Uber trip took place on July 5th 2010. By June 10th 2018, Uber had already done 10 billion trips and it once held the title of being the highest valued private startup company in the world. As of March 2020, Uber’s estimated net worth is $100 billion. —

In 2007, Joe Gebbia and Brian Chesky moved from New York to San Francisco. They couldn’t afford their rent because they had no current employment. Knowing that a big design conference was coming to San Francisco, and hotels rooms were becoming increasingly hard to come by, they had a brainwave. They created a simple website, airbedandbreakfast.com – and bought three air mattresses, and arranged them in their loft, offering conference goers a cheap place to sleep and a choice of their very own purpose-branded cereal; Obama O’s and Cap’n McCains breakfast cereal in the morning. This is where airbedandbreakfast was born. Whilst they initially struggled to turn the idea into a fully operational business and got rejected multiple times from investors, they continued to push forward with the project and used the funding from their own breakfast cereal to generate a stream of income (worth $30,000) to keep the project going. In March 2009, the company finally scrapped the Air Bed & Breakfast name and simplified it to Airbnb. After years of trial and testing, in 2011 they attracted the biggest Venture Capitalists in Silicon Valley, turning it into a ‘Unicorn’ which is a private start-up that is valued at over $1 billion. Airbnb now has 7 million listings worldwide with accommodation in over 220 countries, and in September 2017 it was privately valued at $31 billion. —

Slack is an online instant messaging platform for businesses; a smart alternative to email. Stewart Butterfield and Cal Henderson, the founders of Slack, initially used it as an internal tool during the development of an online game which never took off. Despite the online gaming failure, they continued to use Slack and continuously developed it, until it was launched as a commercial product in August 2013. By testing Slack on its own development team over a long testing period, the company knew exactly how people were using its product long before unveiling Slack to the world. In April 2019, Slack went public without an IPO and saw its shares soar to $21 billion in valuation. Slack is one of the Fastest Growing B2B SaaS (Software as a service) Businesses. Slack had around 12 million daily active users as of October 2019 and has an annual revenue of $630 million and has over 2000 employees. — Opportunity is always there – if you’re willing to embrace change, adapt and overcome austerity. If any of these stories have got your cogs turning, drop me a message so we can discuss getting it off the ground. Stay safe and well.

Whilst people are at home working, studying, home-schooling their children and using the Internet to fill their evenings and weekends, social media and internet usage is skyrocketing. We are still seeing leads and enquiries coming in because Facebook and Google activity is not slowing down. Don’t just take our word for it. The results are here. This client began their Ad campaigns with us 1 week ago and has generated 14 leads at an insanely low cost of £11.10 each (as we know, the industry average can be from £50-£100 per enquiry).

Another of our long standing clients has received 47 leads spread consistently throughout the month… and there’s no signs of this slowing down.

We are showing you this to encourage you to capitalise on what is happening right now. Traffic volumes have never been higher. This is an opportunity for you to bring in new business and “lock in” new patient enquiries. On Wednesday we sent our complete process and business model on How to Build Your Pipeline and Hit the Ground Running Post COVID-19. This model implements advertising FREE Video Smile Assessments to provide the immediate gratification that patients are looking for to get started with their treatment. No delay. No waiting time. A powerful and clear demonstration that your business is adapting and overcoming to provide its patients with the very best level of service and care – even during a lockdown.

Stay safe and well

We have developed a very important and exciting resource which will be available in the next 48 hours.

We are confident that this brand new and bespoke resource, titled: “How to Fill Your Funnel: Build Your Prospect Pipeline to Hit the Ground Running Post COVID-19” will provide a full and complete process map on how to continue gaining new patients and giving consistent Smile Assessments and Consultations throughout the period of your practice being partially or temporarily closed.

We would like to reiterate again that we understand how uncertain and frightening the world feels at the moment – but please rest assured we are working harder, smarter and longer than ever to ensure we are doing everything we can to support your business.

If you’re not already on our mailing list, and would like to be – then drop us a DM with your email address.

Watch this space..

Hi Clients, 

Firstly we’d like to say thank you to you – our wonderful clients, for being so positive and supportive during this bizarre time. 

The responses to our previous emails have been uplifting and refreshing – and we are as passionate as you are at this time to keep your business alive. 

We WILL do everything we can to make a success of your business during this period. 

We WILL stand by you and support you in any way we can. 

We WILL go above and beyond to deliver you extra value, resources and information, free of charge to enable you to build your business, make it stronger, better than ever, and ready to thrive in the future. 

In the meantime, we have curated a list of 4 Business Support Schemes that are available to you and with explanations of how to get started on them, to ensure that you are receiving the support you deserve. 

As more schemes become available – we will continue to update you. 

• Coronavirus Job Retention Scheme

HMRC will reimburse 80% of furloughed workers wage costs, up to a cap of £2,500 per month. 

HMRC are working urgently to set up a system for reimbursement. Existing systems are not set up to facilitate payments to employers.

To access the scheme you will need to:

• designate affected employees as ‘furloughed workers,’ and notify your employees of this change – changing the status of employees remains subject to existing employment law and, depending on the employment contract, may be subject to negotiation
• submit information to HMRC about the employees that have been furloughed and their earnings through a new online portal (HMRC will set out further details on the information required)

Deferring VAT and Income Tax payments

HMRC will support businesses by deferring Valued Added Tax (VAT) payments for 3 months. If you’re self-employed, Income Tax payments due in July 2020 under the Self-Assessment system will be deferred to January 2021.

VAT

For VAT, the deferral will apply from 20th March 2020 until 30th June 2020.

Eligibility

All UK businesses are eligible.

How to access the scheme

This is an automatic offer with no applications required. Businesses will not need to make a VAT payment during this period. Taxpayers will be given until the end of the 2020 to 2021 tax year to pay any liabilities that have accumulated during the deferral period. VAT refunds and reclaims will be paid by the government as normal.

• Support for businesses that pay little or no business rates

The government will provide additional Small Business Grant Scheme funding for local authorities to support small businesses that already pay little or no business rates because of small business rate relief (SBBR), rural rate relief (RRR) and tapered relief. This will provide a one-off grant of £10,000 to eligible businesses to help meet their ongoing business costs.

Eligibility

You are eligible if:

• your business is based in England
• you are a small business and already receive SBBR and/or RRR
• you are a business that occupies property

How to access the scheme

You do not need to do anything. Your local authority will write to you if you are eligible for this grant.

Guidance for local authorities on the scheme will be provided shortly.

Any enquiries on eligibility for, or provision of, the reliefs and grants should be directed to the relevant local authority.

• Coronavirus Business Interruption Loan Scheme

The new Coronavirus Business Interruption Loan Scheme supports SMEs with access to working capital (including loans, overdrafts, invoice finance and asset finance) of up to £5 million in value and for up to 6 years.

The government will pay to cover the first 12 months of interest payments and any lender-levied fees, so smaller businesses will not face any upfront costs and will benefit from lower initial repayments.

The government will provide lenders with a guarantee of 80% on each loan (subject to a per-lender cap on claims) to give lenders further confidence in continuing to provide finance to SMEs.

This scheme is being delivered through commercial lenders, backed by the British Business Bank.

Eligibility

You are eligible for the scheme if:

• your business is UK based, with turnover of no more than £45 million per year
• your business meets the other British Business Bank eligibility criteria

How to access the scheme

The scheme is now open for applications. To apply, you should talk to your bank or one of the 40 accredited finance providers (not the British Business Bank) as soon as possible, to discuss your business plan. You can find out the latest on the best ways to contact them via their websites.

All major banks are offering this scheme. If you have an existing loan with monthly repayments you may want to ask for a repayment holiday to help with cash flow.

The full rules of the scheme and the list of accredited lenders are available on the British Business Bank website.

• Facebook small business funding 

In direct response to COVID19 Facebook have announced $100M in cash grants for small businesses (we’re awaiting further updates this week on how this will work):

https://www.facebook.com/business/boost/grants

HMRC grants and funding support link:

 https://www.gov.uk/government/publications/guidance-to-employers-and-businesses-about-covid-19/covid-19-support-for-businesses

Dominate Dental

Hi Clients, 

We wanted to update you on how things are progressing over here during this strange time. We are continually assessing our strategy and we are very confident that the best course of action is to alter, respond and stand strong. 

Below you’ll find opportunities our team has identified through data collection as well as updates to our services to support you through this short term disruption. 

This is a great time to generate as much interest as possible for those who are sat at home on their phones; to respond appropriately with education, nurture and a pre-booked (and flexible) consultation for the future. 

Whilst things seem bleak at the moment, this can truly be used as a time to enhance your business, brand build and get things ready and raring to thrive when everything calms down. 

Good news. 

We are still seeing enquiries come in across the whole of the UK. 

We are recommending that you set clear expectations with new enquiries; securing “priority” treatment status for when the doors open, and honoring current promotions or offers that you decide to offer.

UPDATE: This messaging is being added to all campaigns. 

More good news. 

Facebook and Google are seeing higher traffic and engagement as people are working remotely or at home. 

More traffic means higher reach, stronger brand recognition, and most importantly, securing smile assessments or consultations for when business begins to return to normal.

Right now it is crucial for all small businesses to fight the urge to “shut down,” and instead, continue building a pipeline of future patients who are eager to seek treatment as soon as they are able.

This can make or break your ability to quickly bounce back as you will have secured a flood of patients immediately ready to take treatment. 

The substantial risk of temporarily “shutting down” will result in an even longer delay to ramp back up to speed against other practices who have continued their growth initiatives.

Additional Services We’re Giving To You at No Cost

We are putting together additional marketing materials and emails for you to send to all patients (including current/potential Invisalign patients) to maintain relationships and secure future treatment.

Here’s what you can expect:

• Social Media Posts (we can post these for you if we’re managing your Pages)
• Emails 
• Updates to your existing lead generation campaigns (more info to come)

Final note.

Our team is 100% focussed and determined to increase our level of service to support our partnership. We’re here for the long run – as are you. 

Together, we’ll come out of this on top and ahead.

Dominate Dental

Dear Client, 

“No matter how much falls on us, we keep plowing ahead. That’s the only way to keep the roads clear.”

― Greg Kincaid

We’re writing to acknowledge the heightened awareness of COVID-19 at this time, and whilst we continue and encourage you to Keep Calm and Carry On, we want you to know that we are taking the proper precautions to ensure that there is no disruption and no difference in the level of partnership we provide to you. 

We are a technology and cloud-based company, which means we can do our jobs and fulfill our requirements remotely. 

We’d like to take a moment to remind you of the Values on which our business relies – to ensure we work with our clients and partners as effectively as possible, at all times. 

• Do what we say we’ll do
• Make things happen
• Face challenges with optimism
• Make decisions and own the results
• Practice open, real communication
• Remain true to our customer, ourselves and always do the right thing

We strongly believe in the power of small businesses – our economy has experienced pandemics, recessions, and upsets before and many businesses have thrived in the aftermath. 

This current concern will be no different. 

Use this time as one of growth; maintain your business presence and prepare yourself to flourish when the economy regains its footing. 

Dominate Dental will support our partners through every step of this journey. If you have additional concerns or questions about your account with us please do reach out to me. 

Very best wishes, 

Dominate Dental

Are you ready to leverage your Facebook marketing plan?

Social media is an essential digital marketing channel, especially when it comes to promoting your dental practice.

Some people may argue social media is taking a back burner to other channels, but they’re wrong. It’s becoming more urgent than ever to take advantage of social media and increase your company visibility.

An effective Facebook dental marketing plan isn’t just about making widespread posts. It requires a specific strategy to pay off.

Read on for more insight into making the most of Facebook through your marketing efforts!

1. Create a Robust Facebook Business Page

Developing a competitive Facebook dental marketing plan starts by setting up your business’s page.

It’s fairly straightforward to complete through Facebook’s own guided tutorial. You can even convert an existing profile page into a business page if you’ve set up a business profile beforehand.

Facebook does require that you have at least one review before you publish your business page. You can obtain a review from any online review service, such as Yelp or Google Reviews.

The key to setting up a powerful Facebook business page lies in the details. Make sure you incorporate clear (not pixelated) profile and cover photos, upload all of your contact information, fill in all of the blanks Facebook provides, and link your pages to Google Maps. For a step-by-step guide on optimizing your page, check out search engine optimization facebook.

You’ll also want to include store or business hours, your official website, and any other social media profile links. Don’t overwhelm the page with data, but make sure all of the essentials are there.

Activate Facebook messaging immediately so customers can message you anytime. Make sure you do it only if you can respond to customers right away when they do message!

Facebook also enables you to incorporate a “Call to Action” at the top of your Business page. This is a statement or declaration that motivates visitors to do something.

You may encourage your visitors to visit your official website now or sign up for your newsletter to receive exclusive savings. This CTA is different from individual posts you’ll share through any campaign.

Once your business page is up, snazzy-looking, and published, make sure you promote it. You can promote it through your own personal profile, e-newsletters, and other digital platforms.

2. Assemble Your Team

Facebook dental marketing plans are successful when the right people manage them. Identify your team before you plunge in so you know who will be tackling what.

You’ll need someone to maintain the digital marketing plan. This person actively maintains the page itself, responding to customer messages and posting daily updates.

You’ll also need someone to generate and develop content for specific marketing campaigns. This individual will need to do general research, analyze statistics, post content, and follow up on leads.

You may be the only one in charge of all of these tasks, but that’s okay! As long as you stay organized and follow these steps in this post, you’ll have an effective marketing campaign in no time.

If you do have a team, make sure you divvy up tasks ahead of time and check in frequently with performance and results.

3. Outline Your Goals

The most powerful dental marketing campaigns are driven by clear goals. Before you launch your campaign, spend some time outlining your advertising objectives.

Do you simply want more traffic on your website? Do you want more patients per month? Are you trying to build your email subscriber list?

Maybe you’re just starting out as a dental practice and simply want to establish a customer base.

Whatever your goals are, keep them at the front of everything you do.

4. Identify Your Potential Markets

Over two billion users rely on Facebook as a social channel. How can you reach all of them?

It’s definitely possible to reach most Facebook users, but as a dental practice, you’ve already got your own markets to worry about, mainly the locals.

These local audiences should take center stage in your Facebook dental marketing plan. But you’ll also want to identify potential markets within this audience.

For example, perhaps you want to establish your practice as a leader in children’s oral care. You can start a campaign that directly targets parents and families to address this market.

Maybe you’re established in a college town. Take advantage of the large student population by targeting college students in your ads.

Identify all potential markets as you’re brainstorming so you can generate the right content.

5. Develop Actionable Content

When you’re implementing a dental marketing plan, you have many different ways you can post content on Facebook.

You may want to make weekly posts about promotions in your dental practice, new equipment, or team updates. Regular posting is always effective, particularly because it shows an engaged and professional company.

But posts can also have actionable content. For example, you can post about an office promotion eligible only for newsletter subscribers, meaning customers have to give you their email address in order to get a coupon, discount, or another giveaway.

What’s so important about an email address? Everything! An email address means you have one more lead you can send e-newsletters and other content to. And leads can quickly become conversions.

Whether you’re sharing a blog post you just uploaded or a recent customer review, try to post content that urges customers to take action. And make sure that action can directly benefit your customer base.

6. Follow Up With Leads

When you do get email addresses or contact information from leads, immediately store these leads in your subscriber list and follow up with them right away.

What does a follow up look like? It may be a coupon or more information on a promotion. It could also mean a simple email that thanks the user for subscribing.

But don’t stop at just one email. Keep sending personalized and relevant emails to these leads to encourage conversions.

Maybe you send leads a second newsletter, or perhaps you offer them a free e-guide for maintaining flawless oral hygiene. Following up will get you results from your Facebook dental marketing plan.

7. Incorporate SEO and Sync Your Blog

Search Engine Optimization (SEO) is a critical tool for improving search listing rankings. If you’ve already implemented a solid SEO campaign, make sure you also optimize any content you promote on Facebook for specific keywords.

If you include images or infographics in Facebook posts, make sure you optimize the file titles and ALT text descriptions with these keywords.

It’s also good practice to keep a blog of your dental practice. Blogs give you a chance to connect with visitors and current customers in a helpful and personal way. They also give you more content for search engine optimization.

Whenever you upload a new blog post, share it on your Facebook Business page. Syncing your blog is a great way to cushion your marketing plan.

After all, customers don’t just want to get ads and promotions from you. They’ll appreciate friendlier forms of marketing too.

8. Consider Paid Facebook Ads and Add-Ons

To truly leverage your Facebook dental marketing plan, consider budgeting some of your marketing funds for a paid Facebook ad campaign.

Paid ads target larger audiences and supplement an existing marketing campaign. What’s more, they don’t eat up huge chunks of your budget.

You may also want to add giveaways to your list of “add-ons”, such as promotional products like toothbrushes and lanyards to the first 100 people to like a post.

It may mean giving an e-book or link to a private webinar to select individuals who subscribe to your newsletter. Add-ons like these can really transform your Facebook efforts.

9. Jump On Board With Facebook Live

If you’re struggling to generate fresh and engaging content, consider video. Facebook Live is a huge resource for businesses wanting to engage with their customers in real time.

It’s easy to use and implement into any existing Facebook page. Check it out today!

10. Post Regularly & Make Use of Statistics

A successful social media campaign is an active one. Stay on top of your campaign, post regularly, and maintain your business page.

Facebook Business pages also have built-in statistics you can view at any time. These statistics give you a sense of traffic to your web page and the type of people your posts reach.

It’s essential to make use of these statistics so you can further hone your campaign.

What’s more, make sure you monitor metrics on your official website. Facebook marketing plans can definitely drive more traffic to your website and encourage more conversions that way.

Building the Best Facebook Dental Marketing Plan

As a dental practice, you depend on your local customers to stay afloat. If you’re developing a dental marketing plan for social media, it’s essential to reach these customers in the right ways.

Create actionable and visual Facebook content aimed at a specific market. Make sure you establish a robust Facebook Business page and know your goals at every step in the campaign.

Follow up on leads through emails and consider making use of Facebook Live, paid ads, and more.

At Dominate Dental, we are here to help you digitally dominate the dental world. Learn more about the marketing services we offer practices everywhere!

What are the best parts about being a dentist?

There’s a wide range of answers, from the salary to benefits to providing a societal good.

Getting to do dental email marketing, on the other hand, is probably not what the average person would say.

That doesn’t make it any less important. Plus, it’s not all that bad.

If you’re struggling to get new folks to sit in the chair, you need some tips.

A good marketing strategy can bring in new patients in need of root canals, fillers, and compliments on their clean teeth.

With the right steps, you can improve your marketing, which will improve the practice overall. Here’s how.

1. Stay in Charge of your Email Lists

The ultimate goal you have when you send out emails is to reach as many people as possible.

So, it seems to make sense that you want your lists as big as possible. The more the merrier, right?

Well, not so fast. Before you send out an email to every address you’ve ever come across, consider two things.

The first is that not all email addresses are up and running. Who hasn’t started using an email address before switching to another?

Estimates suggest there will be over five billion email addresses by the end of 2018.

That means there are millions of email addresses out there that aren’t worth talking about. It’s not that they’re dangerous to send content to.

They’re a waste of your time. If an email address is not being used, it’s a waste of time to add it to your lists. Plus, an inflated email list-serve will inflate your confidence in the audience.

If you send an email to a few hundred emails, and a third aren’t opened, you’re not maximising your audience.

Use a service like Mailtrack to see if your emails are being read. Over time, you’ll be able to skim off addresses that don’t open your messages.

2. Organise the Message(s) Sensibly

Once you have a realistic list pinned down, it’s time for the next step in dental email marketing: organise it.

Just because you can email everybody all at once doesn’t mean you should. Sometimes, you have a message you need to send to all of your patients.

If you’re changing locations or hours or needing to send out some other vital information, blast away and send an email to everybody.

However, if it’s a more specific message, you should pick and choose who you send the content to.

Dental email marketing is done best when it is calculated

Dentistry is needed for every kind of person. It doesn’t matter who you are: old or young, fit or not, charming or boring.

Everybody needs a dentist. That’s why over twenty-two million people in the UK visited the dentist in 2016.

But, because of all of those differences between people, patients have different relationships with their dentist.

Your emails should reflect those differences.

Some settled, working adults want regular checkups on their teeth every six months. They’re the kind of patients who likely don’t need any content emailed to them beyond scheduling reminders.

Somebody who doesn’t work but is of means might be interested in some content that is entertaining and unrelated to logistics.

You have a good dentist story or two, right? Or maybe a groundbreaking development in the industry?

Of course, this is also a good way to push deals to people who are of less financial means.

The point is that you should not be sending every email to every patient. You should categorise your email list-serve into different categories.

That way, you can only email the relevant information to different people. The more interested your patient is in your email, the more likely they are to enjoy the content.

And the more likely they are to open the next one. It’s more effort to individualise emails for specific groups, but it’s worth it in the long run.

That sounds great. Now how do I write content that people will want to read?

The prospect of doing that might intimidate you. But don’t worry.

3. Make Your Emails Engaging and Interactive

In any email you send, the message is the most important part. You want your reader to leave their computer or phone or tablet with something in their head.

It could be information about your practice hours, changes to your schedule or any other marketing content. The point is that you want to affect your reader.

One of the most common ways to achieve this is to include a call to action in your email.

A CTA is defined as a wordy method of getting your clients to do something after reading. Often, it’s a hyperlinked message at the end of the email.

Often, it’s a simple and sweet command, like “check out the offer now!” or “is this deal right for you?” However, it doesn’t need to be a sales pitch. It could be an invitation to explore a new feature of the website, for instance.

Is the call to action the right format for you?

If not, there are plenty of other ways to let your clients engage with your emails.

One possible method is to create a unique subject line.

Try something that begins with “The Most Important Information…” or “The Secret to…”.

You could ask a question, too, that is relevant to the reader: “Have You Flossed Enough This Year?” or “Bad Breath? Fix the Issue Now.”

Those are the kinds of subject lines that draw in the reader and make them open your email.

Another possibility to consider is including GIFs, which have been the centre of viral content at websites like Buzzfeed in recent years.

Anything you can embed–from a video to a picture–is also good for dentist email marketing.

You need your patients to interact with your emails so they don’t get bored. And the biggest trick to keeping them entertained nowadays is to find them online.

4. Incorporate Social Media

In 2004, Facebook was founded. Today, it’s on the verge of having 2 billion users.

In less than fifteen years, social media has gone from an interesting concept to the main way that people interact with each other.

That means if you’ve had a practice for over a few decades, you’ve seen this change.

Wait–wasn’t it only a few years ago that dental email marketing was the hottest marketing trend?

Well, it still is. Companies are figuring out how to use social media to create more effective marketing using both social media and emails.

You should already have a social media presence across platforms like Instagram, Facebook, and Snapchat.

In your dental email marketing, invite your audience to like or follow you on social media. Posts on social media are sometimes better ways to reach more people faster.

By incorporating it into your emails, you will combine the two worlds. From your emails, you can draw your patients to funny images on Instagram or important posts on Facebook.

That will improve your dental email marketing by expanding the reach of your audience because social media is where content goes viral.

And that way, more people will see your message.

5. Dental Email Marketing Should Reflect Something Unique

Ultimately, the best way to get your dental email marketing to stand out is to make it unique to you.

You run a successful practice–there’s a reason why. You should work to reflect your uniqueness in your emails.

Do you get patients because of your especially great care? Then maybe consider including a motto at the end of your email, written in italics.

If you don’t yet have a motto, consider making one.

It’s easier than breakfast!

Yours can definitely be better than that.

Emojis are a great way to express emotions throughout the text of your content. Tell anecdotes, write swiftly–the same tricks that make any writing good.

One of the most effective ways to show off your personality is to use the first person. People enjoy human communication more than something that seems cold and calculated.

While you shouldn’t take the time writing every email to every person individually, it’s important your voice comes through.

You can make this happen through anecdotes or advise, or maybe even life stories.

If a patient is more familiar with your own life, they’ll be more likely to feel connected to you and your practice.

And at the end of the day, your presence in the mind of the patient is the most important factor in building your client base.

TIP: Don’t forget about GDPR regulation! Learn how we have implemented GDPR for cour dental client here.

Start Dental Email Marketing Today

Digital email marketing shouldn’t intimidate you. You should look at it as an opportunity to solidify relationships with current patients while expanding your circle.

With the right steps, you can create compelling email content that will keep customers interested.

At the end of the day, your outbound marketing is a cornerstone of your business. You should treat it as such.

Feel free to continue reading or to reach out for any questions you might have about dental email marketing. Good luck!