Author: Josie Mitchelmore

We have developed a very important and exciting resource which will be available in the next 48 hours.

We are confident that this brand new and bespoke resource, titled: “How to Fill Your Funnel: Build Your Prospect Pipeline to Hit the Ground Running Post COVID-19” will provide a full and complete process map on how to continue gaining new patients and giving consistent Smile Assessments and Consultations throughout the period of your practice being partially or temporarily closed.

We would like to reiterate again that we understand how uncertain and frightening the world feels at the moment – but please rest assured we are working harder, smarter and longer than ever to ensure we are doing everything we can to support your business.

If you’re not already on our mailing list, and would like to be – then drop us a DM with your email address.

Watch this space..

Hi Clients, 

Firstly we’d like to say thank you to you – our wonderful clients, for being so positive and supportive during this bizarre time. 

The responses to our previous emails have been uplifting and refreshing – and we are as passionate as you are at this time to keep your business alive. 

We WILL do everything we can to make a success of your business during this period. 

We WILL stand by you and support you in any way we can. 

We WILL go above and beyond to deliver you extra value, resources and information, free of charge to enable you to build your business, make it stronger, better than ever, and ready to thrive in the future. 

In the meantime, we have curated a list of 4 Business Support Schemes that are available to you and with explanations of how to get started on them, to ensure that you are receiving the support you deserve. 

As more schemes become available – we will continue to update you. 

• Coronavirus Job Retention Scheme

HMRC will reimburse 80% of furloughed workers wage costs, up to a cap of £2,500 per month. 

HMRC are working urgently to set up a system for reimbursement. Existing systems are not set up to facilitate payments to employers.

To access the scheme you will need to:

• designate affected employees as ‘furloughed workers,’ and notify your employees of this change – changing the status of employees remains subject to existing employment law and, depending on the employment contract, may be subject to negotiation
• submit information to HMRC about the employees that have been furloughed and their earnings through a new online portal (HMRC will set out further details on the information required)

Deferring VAT and Income Tax payments

HMRC will support businesses by deferring Valued Added Tax (VAT) payments for 3 months. If you’re self-employed, Income Tax payments due in July 2020 under the Self-Assessment system will be deferred to January 2021.

VAT

For VAT, the deferral will apply from 20th March 2020 until 30th June 2020.

Eligibility

All UK businesses are eligible.

How to access the scheme

This is an automatic offer with no applications required. Businesses will not need to make a VAT payment during this period. Taxpayers will be given until the end of the 2020 to 2021 tax year to pay any liabilities that have accumulated during the deferral period. VAT refunds and reclaims will be paid by the government as normal.

• Support for businesses that pay little or no business rates

The government will provide additional Small Business Grant Scheme funding for local authorities to support small businesses that already pay little or no business rates because of small business rate relief (SBBR), rural rate relief (RRR) and tapered relief. This will provide a one-off grant of £10,000 to eligible businesses to help meet their ongoing business costs.

Eligibility

You are eligible if:

• your business is based in England
• you are a small business and already receive SBBR and/or RRR
• you are a business that occupies property

How to access the scheme

You do not need to do anything. Your local authority will write to you if you are eligible for this grant.

Guidance for local authorities on the scheme will be provided shortly.

Any enquiries on eligibility for, or provision of, the reliefs and grants should be directed to the relevant local authority.

• Coronavirus Business Interruption Loan Scheme

The new Coronavirus Business Interruption Loan Scheme supports SMEs with access to working capital (including loans, overdrafts, invoice finance and asset finance) of up to £5 million in value and for up to 6 years.

The government will pay to cover the first 12 months of interest payments and any lender-levied fees, so smaller businesses will not face any upfront costs and will benefit from lower initial repayments.

The government will provide lenders with a guarantee of 80% on each loan (subject to a per-lender cap on claims) to give lenders further confidence in continuing to provide finance to SMEs.

This scheme is being delivered through commercial lenders, backed by the British Business Bank.

Eligibility

You are eligible for the scheme if:

• your business is UK based, with turnover of no more than £45 million per year
• your business meets the other British Business Bank eligibility criteria

How to access the scheme

The scheme is now open for applications. To apply, you should talk to your bank or one of the 40 accredited finance providers (not the British Business Bank) as soon as possible, to discuss your business plan. You can find out the latest on the best ways to contact them via their websites.

All major banks are offering this scheme. If you have an existing loan with monthly repayments you may want to ask for a repayment holiday to help with cash flow.

The full rules of the scheme and the list of accredited lenders are available on the British Business Bank website.

• Facebook small business funding 

In direct response to COVID19 Facebook have announced $100M in cash grants for small businesses (we’re awaiting further updates this week on how this will work):

https://www.facebook.com/business/boost/grants

HMRC grants and funding support link:

 https://www.gov.uk/government/publications/guidance-to-employers-and-businesses-about-covid-19/covid-19-support-for-businesses

Dominate Dental

Hi Clients, 

We wanted to update you on how things are progressing over here during this strange time. We are continually assessing our strategy and we are very confident that the best course of action is to alter, respond and stand strong. 

Below you’ll find opportunities our team has identified through data collection as well as updates to our services to support you through this short term disruption. 

This is a great time to generate as much interest as possible for those who are sat at home on their phones; to respond appropriately with education, nurture and a pre-booked (and flexible) consultation for the future. 

Whilst things seem bleak at the moment, this can truly be used as a time to enhance your business, brand build and get things ready and raring to thrive when everything calms down. 

Good news. 

We are still seeing enquiries come in across the whole of the UK. 

We are recommending that you set clear expectations with new enquiries; securing “priority” treatment status for when the doors open, and honoring current promotions or offers that you decide to offer.

UPDATE: This messaging is being added to all campaigns. 

More good news. 

Facebook and Google are seeing higher traffic and engagement as people are working remotely or at home. 

More traffic means higher reach, stronger brand recognition, and most importantly, securing smile assessments or consultations for when business begins to return to normal.

Right now it is crucial for all small businesses to fight the urge to “shut down,” and instead, continue building a pipeline of future patients who are eager to seek treatment as soon as they are able.

This can make or break your ability to quickly bounce back as you will have secured a flood of patients immediately ready to take treatment. 

The substantial risk of temporarily “shutting down” will result in an even longer delay to ramp back up to speed against other practices who have continued their growth initiatives.

Additional Services We’re Giving To You at No Cost

We are putting together additional marketing materials and emails for you to send to all patients (including current/potential Invisalign patients) to maintain relationships and secure future treatment.

Here’s what you can expect:

• Social Media Posts (we can post these for you if we’re managing your Pages)
• Emails 
• Updates to your existing lead generation campaigns (more info to come)

Final note.

Our team is 100% focussed and determined to increase our level of service to support our partnership. We’re here for the long run – as are you. 

Together, we’ll come out of this on top and ahead.

Dominate Dental

Dear Client, 

“No matter how much falls on us, we keep plowing ahead. That’s the only way to keep the roads clear.”

― Greg Kincaid

We’re writing to acknowledge the heightened awareness of COVID-19 at this time, and whilst we continue and encourage you to Keep Calm and Carry On, we want you to know that we are taking the proper precautions to ensure that there is no disruption and no difference in the level of partnership we provide to you. 

We are a technology and cloud-based company, which means we can do our jobs and fulfill our requirements remotely. 

We’d like to take a moment to remind you of the Values on which our business relies – to ensure we work with our clients and partners as effectively as possible, at all times. 

• Do what we say we’ll do
• Make things happen
• Face challenges with optimism
• Make decisions and own the results
• Practice open, real communication
• Remain true to our customer, ourselves and always do the right thing

We strongly believe in the power of small businesses – our economy has experienced pandemics, recessions, and upsets before and many businesses have thrived in the aftermath. 

This current concern will be no different. 

Use this time as one of growth; maintain your business presence and prepare yourself to flourish when the economy regains its footing. 

Dominate Dental will support our partners through every step of this journey. If you have additional concerns or questions about your account with us please do reach out to me. 

Very best wishes, 

Dominate Dental